Power Digital
Performance marketing with first-party data and media mix modeling
- HQ
- San Diego, United States
- Founded
- 2012
- Team
- 200+
- Pricing
- $5,000+ minimum; $100-$149/hr (Clutch-displayed)
- Regions
- North America, Latin America
- Stack
- nova (first-party data platform built on Snowflake), Omega (AI operating system, launched August 2026), Iris (proprietary model layer), Creative Affinity
- Industries
- Ecommerce, Healthcare, SaaS
About Power Digital
Power Digital is a San Diego performance agency with offices in New York, Atlanta and Medellin, running paid media, SEO, content, public relations and lifecycle work on top of nova, a first-party data platform built on Snowflake. Platform claims include 10,000+ marketing mix models and $3B+ of media spend, and ASICS, Crocs and Alice + Olivia are named among clients.
The AI framing is much newer than the engineering underneath it. Omega, the AI operating system the agency now leads with, launched in August 2026 through press-release channels with no public documentation, no pricing and no stated availability date, and Iris is described as a proprietary model layer without further detail. nova itself is a data and reporting product that predates all of it. The independent record is the strongest part: 4.8 from 66 Clutch reviews.
Ratings elsewhere
Our verdict
This is a good performance agency with real data engineering and a deep review record, and it is also a clear example of the pattern that makes this category hard to read. The measurement capability, marketing mix modeling on a Snowflake based platform, is genuine and predates the AI positioning entirely; the AI operating system on top of it was announced in August 2026 with nothing published behind the announcement. Buy the modeling and the media execution, which 66 Clutch reviews support, and treat Omega as unproven until the agency shows you what it does on your own account.
Pros
- 4.8 from 66 Clutch reviews, the second largest independent review base in this category
- nova is a first-party data platform built on Snowflake, with the agency stating 10,000+ marketing mix models and $3B+ of media spend
- Named consumer brand clients including ASICS and Crocs, against a $5,000 minimum recorded on Clutch
Cons
- Omega, the AI layer the agency leads with, launched by press release in August 2026 with no documentation, pricing or availability date
- The platform underneath it is a data and reporting product that predates the AI framing applied to it
- Team size is not published by the agency, and growth claims such as clients growing 2.5x the industry average are self-reported and unaudited
Where Power Digital ranks
- Ranked #4 in AI Marketing Agencies
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