Frontal

About Frontal

Frontal, formerly ColdIQ Agency, sells a 90-day build for a fixed fee: a data foundation, 10-15 buying signals, 4-6 signal-triggered plays and routing workflows, all constructed inside the client's own tools. The execution retainer that follows is month to month and separate. That structure is the sharpest statement of the ownership question in this category, because the build is scoped and priced apart from anyone running it.

Clay lists Frontal at Elite Studio tier, and Clay's directory shows $5,000 a month with a three-month minimum. Published results include $7.83M in qualified pipeline for AirOps over ten months and 3,655 accounts enriched for Aircall; both are the agency's own figures. Very little else is on the record. Frontal publishes no HQ and no founding year, its Clutch profile carries no reviews, and claimed HubSpot and Salesforce partner status could not be confirmed on those vendors' directories.

Our verdict

Frontal is the cleanest answer in this ranking to the question a buyer should be asking, which is whether they end up owning anything. The 90-day build has a stated scope and a fixed fee, the artifacts live in the client's stack, and the execution retainer afterwards is optional and month to month. What a buyer cannot do is verify much. Every performance figure is self-published and unaudited, the Clutch profile carries no reviews, the HubSpot and Salesforce partner claims did not check out on those vendors' own directories, and the firm publishes neither an address nor a founding year. The Clay Elite Studio tier is confirmed and the rebrand from ColdIQ is documented on Clay's directory, and that is most of what can be independently established.

Where Frontal ranks

• Ranked #9 in AI Sales Agencies