Crackle PR
Earned media and AI citation work for B2B brands, from $12,000 a month
- HQ
- Boston, United States
- Founded
- 2026
- Team
- 11-50
- Pricing
- $12,000/month minimum retainer (publicly stated on own site)
- Regions
- North America
- Stack
- citation tracking (described, not named)
- Industries
- SaaS, Financial Services, Logistics
About Crackle PR
Crackle PR treats AI answer visibility as a public relations problem: earned media placements, analyst relations and thought leadership, combined with schema and glossary work on the client's own site, with citation tracking on top. The combination is coherent, and it is a different theory of the category to the SEO led firms around it.
It is also a 2026 company. It states 20 or more senior leaders across Boston, New York, San Francisco and Portsmouth, New Hampshire, and publishes a $12,000 per month minimum retainer on its own site, which is more pricing candor than most of this list offers. No Clutch, G2 or DesignRush profile was found, so nothing about its delivery has been independently reviewed.
Our verdict
Crackle is a bet on a specific theory of this category rather than a proven vendor. The premise, that being cited by an AI assistant is downstream of being cited by publications and analysts, is defensible, and pairing media relations with schema work and citation tracking under one roof is something no other agency in this ranking does in the same way. But the firm was founded in 2026, has no review record on any directory, and its citation tracking is described rather than named or documented, so a buyer has no way to check either the tooling or the outcomes. At $12,000 a month that is a real risk, and it is why a category native agency ranks eleventh.
Pros
- Publishes a $12,000 per month minimum retainer on its own site rather than through a directory
- Combines earned media, analyst relations, schema work and citation tracking as one practice
- Senior weighted team across four US offices, per the agency's own account
Cons
- Founded in 2026 with no review profile on any directory, so all results are self-reported
- Its citation tracking is described but the tooling behind it is not named or documented
- The $12,000 monthly minimum buys an unproven track record
Where Crackle PR ranks
- Ranked #7 in AI SEO & GEO Agencies
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