Brainlabs

About Brainlabs

Brainlabs is a performance media agency that the company states has grown from two people in 2012 to more than 1,000, managing $1.5B+ of media spend across 250+ brands. Its AI claim rests on Cortex AI, described as 32 in-house tools built by 50+ engineers, and on Hippocampus, a repository the agency states holds 2,500+ logged experiments.

An experiment repository is a more interesting asset than a platform name, because it implies a method rather than a product. It is also entirely internal: nothing about either system is published, no model or vendor is named, and no pricing appears anywhere. The agency has been backed by Falfurrias Capital Partners since 2023 and has grown by acquiring eight agencies, so the team on an account may come from an acquired shop rather than the group that built Cortex AI.

Ratings elsewhere

Our verdict

Brainlabs is worth a conversation if you are buying performance media at scale and want to interrogate how an agency tests things, because a logged experiment base is a rarer asset than another branded platform. What a buyer cannot do is verify any of it. Cortex AI and Hippocampus are described only by the agency, no model or partner is named, no price is published, and the two third-party ratings on record disagree sharply, 5.0 from a single Clutch review against 3.0 from two on DesignRush, on review bases far too small to characterize a thousand person agency. Ask which acquired team would actually run the account.

Where Brainlabs ranks

• Ranked #14 in AI Marketing Agencies